RESEARCH METHODOLOGY

Detailed explanation-1: -In a Telephone Survey, the investigator asks question over the phone or mobile. So, there is no need for the person to read the survey form. Hence, this method of collecting information is the most suitable for the illiterate population spread over a large area.

Detailed explanation-2: -Organizations use telephone surveys as a quantitative research method for determining what people think and how they behave. They involve calling and interviewing a representative sample of people within a geographic area or a targeted market served by an organization.

Detailed explanation-3: -Telephone surveys are widely used in certain types of research, particularly market surveys. Professional market research companies utilise the latest technology in telephone surveying, for example, computer-based systems with automatic random digit dialling and forms for the easy and direct entry of response data.

Detailed explanation-4: -What are telephone surveys? Telephone surveys are a method of data collection wherein interviewers contact respondents via telephone to conduct an interview by asking the respondent a list of different questions from a questionnaire.

Detailed explanation-5: -Telephone interview is a data collection method when the interviewer communicates with the respondent on the telephone in accordance with the prepared questionnaire. Usually, standardised questionnaires with closed-ended questions are recommended for this kind of questioning.