RESEARCH ETHICS
COMMERCIALIZATION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Challenger (Market)
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The percentage of sales a company has.
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Customers of a similar age, income level or social group.
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The best-selling product or brand in a market.
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Information about what consumers want or need.
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The second best-selling product or brand in a market.
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Explanation:
Detailed explanation-1: -Market Challenger Market challengers want to aggressively steal market share from the market leader. They focus on finding or creating differentiators to exploit opportunities. Pepsi is a good example of a challenger brand. It ran a series of taste-test campaigns wherein people rated its cola taste higher than Coke’s.
Detailed explanation-2: -A challenger brand is any brand that lacks the resources or recognition of a market leader, but nonetheless strives to conquer the market, usually by offering a new way of thinking that “challenges” the conventions of a particular industry.
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