RESEARCH ETHICS
COMMERCIALIZATION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The set of products made by a company.
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The use of a well-known person to advertise products.
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When products are used in films or TV programs.
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The introduction of a product to the market.
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The length of time people continue to buy a product.
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Detailed explanation-1: -Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity’s fame or social status to promote a product, brand or service, or to raise awareness about an issue.
Detailed explanation-2: -Endorsement is about the connection between an endorser and a brand. Advertising is about the relationship between the product and the consumer. An endorsement is a pretty simple concept: A celebrity or individual endorses a product or service, meaning they are endorsing its quality in some way.
Detailed explanation-3: -Product user endorsements typically do not cost a company money, as they often come from consumers independently without prompting. One example of a product user endorsement might be a consumer who publishes a video reviewing a book they read.