SOFTWARE PROJECT MANAGEMENT
QUALITY MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A ____ strategy adds value to a product by finding ways to make it better than a competitor’s product.
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value chain
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functional level
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product development
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differentiation
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low-cost
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Explanation:
Detailed explanation-1: -Vertical, horizontal, and mixed are the main types of product differentiation. Each one has its advantages and challenges and ultimately, how customers evaluate products is unique to them. Determining how you want to differentiate your product or brand depends on your target audience and their typical buying behaviors.
Detailed explanation-2: -Product differentiation helps organisations create products or services that distinguish them from their competitors. Competition among industries can divide demand among many companies, making it important for a business to convince their customers why their products and services are better.
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