BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The five basic forms of segmentation are demographic (population statistics), geographic (location), psychographic (personality or lifestyle), benefit (product features), and volume (amount purchased).

Detailed explanation-2: -The main difference between demographic and psychographic targeting is that demographic segmentation-as well as geographic and behavioral-focuses on quantifiable and visible information. Psychographic marketing focuses on internal and intrinsic characteristics.

Detailed explanation-3: -Market segmentation is the process of dividing the market into subsets of customers who share common characteristics. The four pillars of segmentation marketers use to define their ideal customer profile (ICP) are demographic, psychographic, geographic and behavioral.

Detailed explanation-4: -There are a variety of ways to segment your customers, but the four most common categories include demographic, psychographic, geographic, and behavioral, as we explain below.