BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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In order for customer relationship management to run well, two important pillars are needed, namely:
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customer and service databases
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service and technology
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customer database and technology
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service and knowledge
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Explanation:
Detailed explanation-1: -A successful implementation of CRM is majorly built on four pillars such as workforce, strategy, processes and technology. To design any CRM process we need to consider each of these elements which if ignored, may result in failure of CRM implementation.
Detailed explanation-2: -What are the 4 components of customer relationship management? The 4 components of customer relationship management are satisfaction, loyalty, profitability, and customer retention.
Detailed explanation-3: -Marketing, Sales and Customer Support/Service are the three pillars of customer relationship.
There is 1 question to complete.