BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

CUSTOMER RELATION MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Choose the correct definition/s of CRM?
A
The steps on how to attract your target market to your product
B
A process of ensuring customer satisfaction with a product or service.
C
Often happens once a year
D
An important factor in maintaining ongoing client relationships
Explanation: 

Detailed explanation-1: -CRM stands for Customer Relationship Management. It’s a technology used to manage interactions with customers and potential customers. A CRM system helps organisations build customer relationships and streamline processes so they can increase sales, improve customer service, and increase profitability.

Detailed explanation-2: -Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth.

Detailed explanation-3: -Customer Relationship Management emphasizes on collecting customer information and data, their purchase informations and patterns as well as involves providing the collected information to the necessary and concerned departments. This makes customer service an essential component of CRM.

Detailed explanation-4: -Definition of CRM: CRM is an abbreviation for Customer Relationship Management and refers to software used to build and manage customer relationships. CRM software: CRM software is a technology, which stores and organizes businesses’ information about all of their customers, leads and prospects in one place.

There is 1 question to complete.