BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Recognize a problem, Search information, Purchase, Evaluate alternatives, Evaluate after purchase
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Recognize a problem, Evaluate alternatives, Search information, Purchase, Evaluate after purchase
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Search information, Recognize a problem, Evaluate alternatives, Purchase, Evaluate after purchase
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Recognize a problem, Search information, Evaluate alternatives, Purchase, Evaluate after purchase
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Detailed explanation-1: -The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.
Detailed explanation-2: -The buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives.
Detailed explanation-3: -There are three major categories of consumer decisions-nominal, limited, and extended-all with different levels of purchase involvement, ranging from high involvement to low involvement.