BACHELOR OF BUSINESS ADMINISTRATION

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BUSINESS ADMINISTRATION

CUSTOMER RELATION MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
In order to be easily understood in general, it is necessary to introduce the New CRM high level business process which refers to ____
A
Role dan activity
B
Job position dan activity
C
Role dan job position
D
Role, job position, dan activity
Explanation: 

Detailed explanation-1: -The CRM cycle basically consists of four stages – Marketing, Sales, Product, and Support.

Detailed explanation-2: -There are three main types of CRM systems: collaborative, analytical, and operational.

Detailed explanation-3: -According to the customer lifecycle, we know that the first step in the CRM process is maximizing reach with leads. In practice, reach is using your CRM platform to generate brand awareness through targeted marketing campaigns.

Detailed explanation-4: -Describe Stage 2 in the CRM cycle: business development. Stage 2 begins with the assumption that we understand the needs of our customers and have developed an offering that should satisfy them. The first activity in this stage, then, is to identify customer relationships.

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