BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

CUSTOMER RELATION MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Strategies for developing and maintaining profitable long-term relationships with customers are referred to as
A
CRM
B
Marketing
C
Marketing Mix
Explanation: 

Detailed explanation-1: -Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth.

Detailed explanation-2: -What is a CRM strategy? CRM is Customer Relationship Management. A CRM strategy is a company-wide plan for your business to grow revenues and profit, reduce costs and enhance customer relationships (putting them first).

Detailed explanation-3: -What is a CRM strategy? A Customer Relationship Management strategy is a plan to grow sales and improve customer service through a combination of processes, actions, and technology. It typically involves the sales, marketing, and customer support functions of a business.

Detailed explanation-4: -CRM software allows users to track interactions with leads and customers, helping to optimize sales processes, customer service, tech support, and marketing campaigns. CRM software is an important element in tracking your customers’ behaviors and needs, then pivoting to meet them.

There is 1 question to complete.