BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The target market for Shop&Drive customers is
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Middle and lower society
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Upper middle class society
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Upper society
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All True
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Explanation:
Detailed explanation-1: -Residents are young, single, college-educated and earning upper middle-class incomes as white-collar professionals, managers and executives. They live in luxury apartments and condos in fast-growing cities, including many college towns.
Detailed explanation-2: -Upper-middle class consumers are more critical of advertising, suspicious of emotional appeals, and skeptical of claims.
There is 1 question to complete.