BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Detailed explanation-1: -70% of consumers are willing to share their data to receive special discounts and offers. 71% of consumers will shop more often with brands or retailers that personalize their communications.
Detailed explanation-2: -User data can legally be sold as long as legal conditions for its collection and sale have been met and there isn’t any regulation against it. In some instances, for example, data has to be de-identified first.
Detailed explanation-3: -Recommend the business to others (73%) Defend the company to others (74%) Think highly or have a positive perception about the organization (73%) Share information about the business on social media (64%)
Detailed explanation-4: -Privacy policies establish the relationship between a company and a customer or client concerning the methods by which the company is able to use the individual’s PII. Increasingly an industry standard, privacy policies inform customers what PII is collected, how it is used, and with whom it may be shared.