BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Why did sales not meet forecasts?
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What customers are at risk of leaving?
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What is the total revenue by customer?
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All of the above
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Detailed explanation-1: -CRM system examples include marketing, sales, customer service, and support. Most CRM platforms involve businesses analysing customer interactions and improving the customer relationship.
Detailed explanation-2: -Customer relationship management (CRM) is a technology for managing a company’s relationships and interactions with all of its customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
Detailed explanation-3: -Examples of CRM Marketing Automation Sending out a thank you when a customer makes a purchase. Upsell or cross-sell a client if they purchase a particular product. Offering a birthday greeting with a promo code. Sending a discount to a customer that hasn’t made a purchase recently.
Detailed explanation-4: -Strategic CRM This type of CRM puts the customer first, and helps you make decisions better based on the information collected and based on the current market trends in the industry achieving both customer relationship management and business goals.