BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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When American Airlines decided to review new ideas aimed at first-class passengers on long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV, their first step in the marketing research process was to ____
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develop the research plan
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define the problem
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collect the information
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analyze the information
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make the decision
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Explanation:
There is 1 question to complete.