BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The ____ concept holds that consumer will favor those products that offer the most quality, innovative features.
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Production
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Marketing
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Product
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Selling
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Explanation:
Detailed explanation-1: -This orientation holds that consumers will favor those products that offer the most quality, performance, or innovative features. Managers focusing on this concept concentrate on making superior products and improving them over time.
Detailed explanation-2: -The Product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. The product concept proposes that consumers will prefer products that have better quality, performance and features as opposed to a normal product.
Detailed explanation-3: -The production concept holds that consumer will favour products that are available and highly affordable.
There is 1 question to complete.