The fact that any unsold seats on an American Airlines flight to Orlando cannot be stored andrepresents permanently lost revenue for the company illustrates this characteristic of services:

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A	heterogeneous
B	intangible
C	inseparable
D	perishable

Explanation:

Detailed explanation-1: -Goods are tangible objects you can touch and then take home after purchase, whereas the time and effort that goes into providing services are not.

Detailed explanation-2: -GENERIC PRODUCTS–products that have no brand at all other than identification of their contents and the manufacturer or middleman.

Detailed explanation-3: -Decline Stage. This term refers to the fact that differences can occur from one service provider to the next. Consider the fact that everyone has received a bad haircut! Heterogeneous.

Detailed explanation-4: -Tangible vs. Size, color, touch, packaging, weight, volume, taste, quantity, and material composition are tangible product attributes. Intangible product attributes include quality, reliability, and aesthetics, among others.

There is 1 question to complete.

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BUSINESS ADMINISTRATION

MARKETING MANAGEMENT