BUSINESS ADMINISTRATION
PRINCIPLES AND PRACTICE OF MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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ambush marketing
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sponsorship
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athlete endorsements
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target marketing
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Detailed explanation-1: -Milne and McDonald (1999) defined fan identification as “the personal commitment and emotional involvement customers have with a sport organization” (p.
Detailed explanation-2: -Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations.
Detailed explanation-3: -Unpredictability is a major disadvantage for sport marketers. The design of new sports stadiums indicates that marketers believe that the “place” aspect of the marketing mix is becoming increasingly more important to sports fans.
Detailed explanation-4: -Internet Protocol television (IPTV) is the delivery of television content over Internet Protocol (IP) networks. This is in contrast to delivery through traditional terrestrial, satellite, and cable television formats.