BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A large retail outlet that handles a wide variety of lines of product with wide assortment in each line is a
A
Department Store
B
Super Market
C
Convenience Stores
D
Discount Stores
Explanation: 

Detailed explanation-1: -A departmental store is a large retail outlet that handles a wide variety of lines of product. It has a wide assortment in each line and is organized into separate departments for purposes of buying, promotion, services and control. It is sometimes called mass merchandising departmental store e.g., military canteens.

Detailed explanation-2: -Large Retail Store means a commercial establishment selling goods to the public with a total floor area of 2, 500 square feet or more and selling 25 linear feet or more of food.

Detailed explanation-3: -A department store is a set-up which offers wide range of products to the end-users under one roof. In a department store, the consumers can get almost all the products they aspire to shop at one place only.

Detailed explanation-4: -2. Deep assortment. A deep assortment strategy aims to provide a large number of options within a particular product category. It is common for specialty stores that focus on one or a few products to utilize a deep assortment strategy.

Detailed explanation-5: -Answer: A departmental store is a large establishment offering a wide variety of products, classified into well-defined departments, aimed at satisfying practically every customer’s need under one roof.

There is 1 question to complete.