BACHELOR OF BUSINESS ADMINISTRATION

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BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Burt can visit his local hardware store and buy one 4-inch paintbrush and not the case of 24 brushes that the retailer had to buy. This is an example of how the channel of distribution facilitates ____ assortment creation
A
risk-taking
B
breaking bulk
C
relationship management
D
logistics
Explanation: 

Detailed explanation-1: -Four types of distribution are direct selling, selling through intermediaries, dual distribution, and reverse distribution.

Detailed explanation-2: -One-Level (Manufacturer to Retailer or Distributor to Customer), e.g., clothing and furniture stores. Two-Level (Manufacturer to Wholesaler to Retailer or Distributor to Customer), e.g., supermarket. Three-Level (Manufacturer to Distributor/Agent/Broker to Wholesaler to Retailer to Customer), e.g., dropshipping.

Detailed explanation-3: -Tom’s mother, in this image, is the customer. The customer buys the product. However, Tom is the ultimate consumer, i.e., he uses the tennis racket that his mother bought. The ultimate consumer consumes final goods, i.e., consumer goods.

Detailed explanation-4: -There are three types of distribution channels: direct, indirect and hybrid.

There is 1 question to complete.
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