BUSINESS ADMINISTRATION
RETAIL MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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risk-taking
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breaking bulk
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relationship management
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logistics
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Detailed explanation-1: -Four types of distribution are direct selling, selling through intermediaries, dual distribution, and reverse distribution.
Detailed explanation-2: -One-Level (Manufacturer to Retailer or Distributor to Customer), e.g., clothing and furniture stores. Two-Level (Manufacturer to Wholesaler to Retailer or Distributor to Customer), e.g., supermarket. Three-Level (Manufacturer to Distributor/Agent/Broker to Wholesaler to Retailer to Customer), e.g., dropshipping.
Detailed explanation-3: -Tom’s mother, in this image, is the customer. The customer buys the product. However, Tom is the ultimate consumer, i.e., he uses the tennis racket that his mother bought. The ultimate consumer consumes final goods, i.e., consumer goods.
Detailed explanation-4: -There are three types of distribution channels: direct, indirect and hybrid.