BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The process of retailer transferring his retail operations across national borders is
A
Retail Management
B
Retail Management
C
Retil Value
D
Retail Internationalisation
Explanation: 

Detailed explanation-1: -Retail internationalization is the transfer of retail operations outside the home market. It involves the international transfer of retail concepts, management skills, technology and even the buying function.

Detailed explanation-2: -International retail is the operation of retail outlets in more than one country. The internationalization of retailing activity has two dimensions: the firm (direct internationalization) and the market (indirect internationalization).

Detailed explanation-3: -International Fashion Retailing Names like Ralph Lauren, Gucci, Zara, Hugo Boss, JC Penny, Benetton, Jimmy Choo, Swarovski, Dolce & Gabbana etc belong to the second category of International Fashion Retailers. Originally these Companies catered to domestic markets in the countries of their origin.

Detailed explanation-4: -Retailers typically don’t manufacture their own items. They purchase goods from a manufacturer or a wholesaler and sell these goods to consumers in small quantities. Retailing is the distribution process of a retailer obtaining goods or services and selling them to customers for use.

Detailed explanation-5: -Marketing dictionary A theory of retail competition that states that retailing institutions, like the products they distribute, pass through an identifiable cycle. This cycle can be partitioned into four distinct stages: (1) innovation, (2) accelerated development, (3) maturity, and (4) decline.

There is 1 question to complete.