BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
State the type of market exposure that applies to Ferrari motor cars?
A
Intensive Distribution
B
Exclusive Distribution
C
Selective Distribution
Explanation: 

Detailed explanation-1: -A common example of exclusive distribution is automobiles. Automobiles are distributed through exclusive distributorship, meaning that each distributor is the only one authorized to sell a particular make of car within a specified territory.

Detailed explanation-2: -There are three types of distribution channels: direct, indirect and hybrid. Direct. With the direct channel, the company sells directly to the customer.

Detailed explanation-3: -An intensive distribution strategy involves selling a product in as many outlets as possible. Selective distribution involves selling a product at select outlets in specific locations. Exclusive distribution involves selling a product through one or very few outlets.

Detailed explanation-4: -Typically the types of products that work for exclusive distribution are going to be luxury goods or large ticket items. In other words, things with big prices.

There is 1 question to complete.