BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Using more than one of the retail channels to sell through
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Can be described as physical (traditionally bricks and mortar) and either permanent or temporary
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A hybrid is a mix of two things to form one. Hybrid retail stores link the importance of a physical store with E-commerce and / or hospitality and leisure facilities.
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Can not be described as physical (traditionally bricks and mortar) and either permanent or temporary
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Detailed explanation-1: -In a nutshell, hybrid shops combine brick-and-mortar stores with eCommerce through omnichannel systems. As a result, customers get a seamless and more personalized shopping experience. Customers can use “BOPIS” (Buy Online, Pickup In-Store) when looking through product catalogs.
Detailed explanation-2: -An example of a hybrid store is the buy-online-pickup-in-store (BOPIS). Instead of waiting in line at the store, customers can order their products online and pick them up a few hours later at the physical store.
Detailed explanation-3: -It combines both in-store and online experiences, so neither are disrupted by the other. If a customer starts online and ends the journey in-store, their experience, information, and expectations is carried through the entire purchasing journey.
Detailed explanation-4: -Companies can move products faster and reach a larger customer base online than with traditional physical locations. E-tailing also allows companies to close unprofitable stores and maintain the profitable ones. Automated sales and checkout cut down on the need for staff and sales personnel.