BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Inventory levels are set with customer requirements and costs in mind
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Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship
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Focus of advertising is on product features and how products are made
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Packaging is designed for customer convenience and as a selling tool
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Detailed explanation-1: -Focus of advertising is on product features and how products are made is NOT consistent with a manager having a marketing orientation. Market orientation is an approach to business that prioritizes identifying the needs and desires of consumers and creating products that satisfy them.
Detailed explanation-2: -Promotion orientation is NOT one of the four philosophies of marketing.
Detailed explanation-3: -Market orientation is a strategic focus on identifying consumer needs and desires in order to define new products to be developed.
Detailed explanation-4: -Marketing orientation is the business approach that dictates all the processes within that organization. It comes in several types: sales orientation, market orientation, production orientation, and societal orientation.