BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Positioning is the design and implantation of a retail mix to create an image of the retailer in the customer’s mind relative to its competitors.

Detailed explanation-2: -The design and implementation of a retailer mix to create in the customers mind an image of retailer relative to its competitors; also called brand building.

Detailed explanation-3: -Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel, and presentation.

Detailed explanation-4: -A retail format development growth opportunity is an opportunity in which a retailer develops a new retail format for the same target market. Horizontal integration describes diversification by retailers into wholesaling or manufacturing.

Detailed explanation-5: -Why should a retailer be concerned with building a sustainable competitive advantage? Establishing a sustainable competitive advantage is the key to: Long-term financial performance.