BUSINESS ADMINISTRATION
RETAIL MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Generate Sales
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Ease of customer
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Maximum product exposure
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Prevent Shrinkage
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All of the above
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Detailed explanation-1: -Your store layout should help you achieve your retail merchandising goals by guiding customers through the store and exposing them to your products, all while managing important stimuli that encourage purchasing behaviors.
Detailed explanation-2: -Layout is an important strategy for retail success. Retailers use layout to influence customers’ behavior by designing the store’s flow, merchandise placement and ambiance. Layouts are also helpful in estimating revenue per square foot as well as assessing the strengths and weakness of a firm’s merchandising mix.
Detailed explanation-3: -Large or small, most retail stores use one of six basic types of retail store layouts: grid, loop, free-flow/mixed, diagonal, forced-path, and angular.