BUSINESS ADMINISTRATION
RETAIL MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Business Stars
|
|
|
Business Dairy Cows
|
|
|
Business Question Marks
|
|
|
Business Dogs
|
|
|
Business mix
|
Detailed explanation-1: -These parts of a business have high growth prospects but a low market share. They consume a lot of cash but bring little in return. Question Marks lose a company money. However, since these business units are growing rapidly, they have the potential to turn into Stars in a high-growth market.
Detailed explanation-2: -A cash cow is a product or business that has high market share and is in a slow-growing industry. It’s bringing in more money than is being invested in it, but it doesn’t have much growth potential.
Detailed explanation-3: -They need less investment to hold their market share, thus, they produce a lot of cash that the company uses to support other SBUs that need investment and develop new businesses. Low-share business units in high-growth markets. They require a lot of cash to hold their share, let alone increase it.