AP PSYCHOLOGY

Detailed explanation-1: -Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors ([link])?

Detailed explanation-2: -The affective feelings of the recipients of a persuasive message influence attitudes directly, but can ultimately change beliefs as well. The psychology of persuasion has often been concerned with the impact of feelings such as a happy or sad mood.

Detailed explanation-3: -Advertising is effective in changing attitudes, and principles of social psychology can help us understand when and how advertising works. Social psychologists study which communicators can deliver the most effective messages to which types of message recipients.

Detailed explanation-4: -Glossary. attitude: evaluations of or feelings toward a person, idea, or object that are typically positive or negative. central route persuasion: logic-driven arguments using data and facts to convince people of an argument’s worthiness.