AP PSYCHOLOGY

BIOLOGICAL BASES OF BEHAVIOR

BIOLOGY OF CONSCIOUSNESS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Flashing a message briefly is an example of:
A
foot in the door technique
B
subliminal advertising
C
spin doctoring
D
resistance
Explanation: 

Detailed explanation-1: -That’s subliminal messaging. Subliminal messaging is the practice of using words or images (stimuli) that consumers don’t consciously detect. It often involves words being flashed on a screen so briefly, we don’t detect them.

Detailed explanation-2: -The most classic examples of subliminal advertising and messaging include: Embedding a message in a song, either in the higher or lower frequencies or by singing something backwards. Words and images briefly flashing in between frames of film, usually at one tenth of a second.

Detailed explanation-3: -Subliminal messages in advertising are designed to engage people subconsciously. These ads use various colors, shapes, and words that enable customers to make small but powerful associations between a brand and an intended meaning. In short, be subtle.

Detailed explanation-4: -Subliminal messaging is a technique used to influence people without them realizing it. It employs visual or auditory stimuli to heighten a message’s persuasiveness. In short, a subliminal message is a hidden message that the brain picks up without you realizing it.

There is 1 question to complete.