AP PSYCHOLOGY

Detailed explanation-1: -characteristics of the mode by which a persuasive message is communicated. For example, presentation of a message via written text (vs. an audio recording) is a channel factor.

Detailed explanation-2: -IN STUDYING PERSUASION, we study four elements: 1) The communicator, 2) The message, 3) How the message is communicated, 4) The audience. Who says the message often matters as much as what is being said.

Detailed explanation-3: -The five basic elements of persuasion–source, message, medium, public and effect. Let’s look at each element briefly.

Detailed explanation-4: -The secret lies in following the advice of Aristotle, breaking down the essential elements of persuasion into three parts: (1) logos or logic, (2) ethos or ethic, and (3) pathos or emotion.