AP PSYCHOLOGY

COGNITION

STORING AND RETRIEVING MEMORIES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is Semantic Encoding
A
Attach Meaning to the information
B
Repeat the information over and over
C
Only go over the information twice
D
Store a picture of the information in your memory
Explanation: 

Detailed explanation-1: -Semantic encoding refers to the general meaning of an event. For example, one might encode a television advertisement in terms of the visuals presented, the sounds that accompany it, or the general idea that there is a sale at the market. Storage may be short term or long term.

Detailed explanation-2: -Semantic encoding is the process of encoding sensory input that has particular meaning or can be applied to a particular context, rather than deriving from a particular sense.

Detailed explanation-3: -Semantic encoding is the processing and encoding of sensory input that has particular meaning or can be applied to a context. Various strategies can be applied such as chunking and mnemonics to aid in encoding, and in some cases, allow deep processing, and optimizing retrieval.

Detailed explanation-4: -Another example of semantic encoding in memory is remembering a phone number based on some attribute of the person you got it from, like their name. In other words, specific associations are made between the sensory input (the phone number) and the context of the meaning (the person’s name).

Detailed explanation-5: -The encoding of words and their meaning is known as semantic encoding. It was first demonstrated by William Bousfield (1935) in an experiment in which he asked people to memorize words.

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