AP PSYCHOLOGY

Detailed explanation-1: -We use negative reinforcement to modify our own behavior all the time. For example, when we scratch an itch to take away an itching sensation or take a shower to remove body odor, we are taking away something undesirable, and thus we are motivated to keep repeating the action.

Detailed explanation-2: -Examples of Negative Reinforcement Giving a pass to the car behind to avoid its honking. Getting up from the bed to avoid the noisy alarm. Taking an antacid before having a spicy meal. Applying sunscreen before heading to the beach to avoid getting sunburned.

Detailed explanation-3: -[20] Therefore, in scratching an itch, we experience two rewards: relief of the itch (negative reinforcement) and pleasure (positive reinforcement). These rewards are likely ingrained in us via evolution in order to promote scratching and the removal of offend‐ ing substances from the skin.

Detailed explanation-4: -Negative reinforcement can be used in any situation where behavior change needs to occur. You can use it on yourself (you do every day without even realizing it). For example, when you take a shorter route to work to avoid traffic, or you apply sunscreen to avoid sunburn.