AP PSYCHOLOGY

Detailed explanation-1: -The law of effect principle developed by Edward Thorndike suggested that responses closely followed by satisfaction will become firmly attached to the situation and therefore more likely to reoccur when the situation is repeated.

Detailed explanation-2: -Edward Thorndike put forward a “Law of effect” which stated that any behavior that is followed by pleasant consequences is likely to be repeated, and any behavior followed by unpleasant consequences is likely to be stopped.

Detailed explanation-3: -The Law of Effect (also known as reinforcement) states that the consumer’s probability of repeating purchase of a brand would increase if he/she were satisfied with the purchase and decrease if dissatisfied. Note: Law of Effect is a technical term from learning theory in psychology often credited to Thorndike.

Detailed explanation-4: -Thorndike’s Law of Effect came about in 1898 after performing experiments on animals in learning boxes that he devised.

Detailed explanation-5: -Thorndike’s law of effect: behaviors followed by favorable consequences become more likely, and behaviors followed by unfavorable consequences become less likely.