AP PSYCHOLOGY

Detailed explanation-1: -Utilitarian motivation involves a drive to experience something personally gratifying.

Detailed explanation-2: -Intrinsic motivation is the act of doing something without any obvious external rewards. You do it because it’s enjoyable and interesting, rather than because of an outside incentive or pressure to do it, such as a reward or deadline.

Detailed explanation-3: -One of the factors that affect a person during shopping is hedonic motivation. It is a motivation that refers to a sense of pleasure, fantasy, social and emotional breadth. Hedonic motivation emerges from customers’ experiences, particularly while shopping online (Botti & McGill, 2011).

Detailed explanation-4: -Secondary motivation involves a desire to experience something personally gratifying. Drinking soft drinks because one really likes the taste is driven by hedonic motivations. Going to a trendy, new restaurant is most likely driven by hedonic motivations.

Detailed explanation-5: -Hedonic goods are multisensory and provide for experiential consumption, fun, pleasure, and excitement. Flowers, designer clothes, music, sports cars, luxury watches, and chocolate fall in this category.