MOTIVATION EMOTION AND STRESS
MOTIVATION AND EMOTION
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Shopping involvement
|
|
|
Momentary involvement
|
|
|
Associative involvement
|
|
|
Emotional involvement
|
|
|
Situational involvement
|
Detailed explanation-1: -There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior. Consumer behavior types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands.
Detailed explanation-2: -Complex buying behavior is encountered particularly when consumers are buying an expensive product. In this infrequent transaction, consumers are highly involved in the purchase decision. Consumers will research thoroughly before committing to invest.
Detailed explanation-3: -Situational influences are temporary conditions that affect how buyers behave. They include physical factors such as a store’s buying locations, layout, music, lighting, and even smells.
Detailed explanation-4: -There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system.