AP PSYCHOLOGY

Detailed explanation-1: -collective unconscious, term introduced by psychiatrist Carl Jung to represent a form of the unconscious (that part of the mind containing memories and impulses of which the individual is not aware) common to mankind as a whole and originating in the inherited structure of the brain.

Detailed explanation-2: -The collective unconscious was expressed through ‘archetypes’, universal thought-forms or mental images that influenced an individual’s feelings and action. The experience of archetypes often paid little heed to tradition or cultural rules, which suggests that they are innate projections.

Detailed explanation-3: -Jung claimed to identify a large number of archetypes but paid special attention to four. Jung labeled these archetypes the Self, the Persona, the Shadow and the Anima/Animus.

Detailed explanation-4: -Twelve archetypes have been proposed for use with branding: Sage, Innocent, Explorer, Ruler, Creator, Caregiver, Magician, Hero, Outlaw, Lover, Jester, and Regular Person.