AP PSYCHOLOGY

Detailed explanation-1: -Consumer needs are the beginning of the consumption process because they kick-start or “motivate” subsequent thoughts, feelings, and behavior. Enduring involvement is not temporary but rather represents a continuing interest in some product or activity.

Detailed explanation-2: -Consumer behavior refers to the study of how customers, both individual and organizations, satisfy their needs and wants by choosing, purchasing, using and disposing of goods, ideas and services.

Detailed explanation-3: -The basic consumption process begins with the consumer recognizing that he or she wants something new. An exchange is the acting out of a decision to give something up in return for something of equal value. Consumer behavior represents the process by which goods, services, or ideas are used and transformed into value.

Detailed explanation-4: -The need/want lead to a state of tension in the mind of the consumer and an urge to act (buy/consume), so as to fulfill the need or want. This manifests itself into a goal, which is actually the behavior (act to purchase or consume), which puts an end to the urge to act.

Detailed explanation-5: -Which of the following is true of autonomic measures? It requires the attachment of a measuring device to a consumer.