AP PSYCHOLOGY

Detailed explanation-1: -Going to a trendy, new restaurant is most likely driven by hedonic motivations. Consumer involvement represents the degree of personal relevance a consumer finds in pursuing value from a given consumption act. An intervening variable is one that changes the nature of a relationship between two other variables.

Detailed explanation-2: -Hedonic Shopping Motivation is a person’s desire to shop in order to satisfy psychological needs such as feelings of emotion, satisfaction, prestige and other subjective feelings. According to Merima et al. (2011), it occurs due to a person’s emotional response, sensory pleasures and dreams.

Detailed explanation-3: -Hedonic motivation refers to purchasing a product for emotional, fun and experiential benefits, such as dining for fun, enjoyment, entertainment, or novelty or shopping for experiencing fun, amusement, fantasy, and sensory stimulation.

Detailed explanation-4: -Hedonistic consumption refers to viewing consumption as an act of providing entertainment for the purpose of obtaining pleasure from consumption experience. It focuses on the emotional and irrational aspects of buying behavior.

Detailed explanation-5: -Utilitarian motivations relate to the functionality of shopping, while hedonic motivations are defined as consumers enjoyment of the shopping experience itself.