MOTIVATION EMOTION AND STRESS
MOTIVATION AND EMOTION
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -Hedonic motivation refers to purchasing a product for emotional, fun and experiential benefits, such as dining for fun, enjoyment, entertainment, or novelty or shopping for experiencing fun, amusement, fantasy, and sensory stimulation.
Detailed explanation-2: -Hedonic motivation is a drive to acquire products that consumers can use to accomplish things.
Detailed explanation-3: -Hedonistic consumption refers to viewing consumption as an act of providing entertainment for the purpose of obtaining pleasure from consumption experience. It focuses on the emotional and irrational aspects of buying behavior.
Detailed explanation-4: -Hedonic shopping motivation is based on psychological needs. Such needs often arise to meet social and aesthetic demands and are also called emotional motives (Emekci, 2019). In contrast, planned buying leads to regular shopping intention and is motivated by the need to use products or services.