MOTIVATION EMOTION AND STRESS
MOTIVATION AND EMOTION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Jason is buying a new car. He does not really know much about automobiles and does not care to know much about them. However, due to the high price of the car, he gets involved in the shopping process by visiting show rooms, searching the Internet, and looking at other sources of information. Which type of involvement does this represent?
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Enduring involvement
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Unemotional involvement
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Associative involvement
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Situational involvement
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Moderate involvement
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Explanation:
Detailed explanation-1: -The anticipation appraisal, as the name implies, focuses on the future.
Detailed explanation-2: -Anticipation appraisal focuses on future emotions such as hopefulness and anxiety.
Detailed explanation-3: -Name the levels in Maslow’s hierarchy of needs, and give an example of a marketing appeal that is focused at each level. Self actualization-self-fulfilling, enriching experiences. hobbies, travel, education. Belongingness-love, friendship, acceptance by others.
Detailed explanation-4: -Self-improvement motivations drive behaviors aimed at changing one’s current state to a level that is more ideal. Maslow’s hierarchy of needs describes consumers as addressing an infinite set of prioritized needs.
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