MOTIVATION EMOTION AND STRESS
MOTIVATION AND EMOTION
Question
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Jennifer wants to buy Shine, a hand dishwashing brand that positions itself as a product that can help you avoid “grease and embarrassment” in front of guests. In buying Shine, Jennifer is adopting a(n) ____ focus.
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promotion
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prevention
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fixation
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accommodation
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Explanation:
Detailed explanation-1: -The anticipation appraisal, as the name implies, focuses on the future.
Detailed explanation-2: -Anticipation appraisal focuses on future emotions such as hopefulness and anxiety.
Detailed explanation-3: -A perceptual map is used to depict graphically the positioning of competing products.
Detailed explanation-4: -Self-improvement motivations drive behaviors aimed at changing one’s current state to a level that is more ideal. Maslow’s hierarchy of needs describes consumers as addressing an infinite set of prioritized needs.
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