MOTIVATION EMOTION AND STRESS
MOTIVATION AND EMOTION
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Jennifer wants to buy Shine, a hand dishwashing brand that positions itself as a product that can help you avoid “grease and embarrassment” in front of guests. In buying Shine, Jennifer is adopting a(n) ____ focus.
|
|
promotion
|
|
|
prevention
|
|
|
fixation
|
|
|
accommodation
|
Explanation:
Detailed explanation-1: -The anticipation appraisal, as the name implies, focuses on the future.
Detailed explanation-2: -Anticipation appraisal focuses on future emotions such as hopefulness and anxiety.
Detailed explanation-3: -A perceptual map is used to depict graphically the positioning of competing products.
Detailed explanation-4: -Self-improvement motivations drive behaviors aimed at changing one’s current state to a level that is more ideal. Maslow’s hierarchy of needs describes consumers as addressing an infinite set of prioritized needs.
There is 1 question to complete.