AP PSYCHOLOGY

Detailed explanation-1: -Utilitarian motivation involves a drive to experience something personally gratifying.

Detailed explanation-2: -Utilitarian motivation refers to purchasing a product for functional, economic benefits, Utilitarian feature includes the two main element of Marketing P i.e Product and Pricing. As the ecommerce buyers has become more mature and increase in competition, the hedonic attributes play a key role in eCommerce sales.

Detailed explanation-3: -Intrinsic motivation is the act of doing something without any obvious external rewards. You do it because it’s enjoyable and interesting, rather than because of an outside incentive or pressure to do it, such as a reward or deadline.

Detailed explanation-4: -Secondary motivation involves a desire to experience something personally gratifying. Drinking soft drinks because one really likes the taste is driven by hedonic motivations. Going to a trendy, new restaurant is most likely driven by hedonic motivations.

Detailed explanation-5: -Utilitarian motivations relate to the functionality of shopping, while hedonic motivations are defined as consumers enjoyment of the shopping experience itself.