MOTIVATION EMOTION AND STRESS
MOTIVATION AND EMOTION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Emotional messages may be processed more thoroughly.
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Emotional messages may be remembered better than neutral ads.
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Emotional messages enhance the attention, attraction and maintenance capabilities of advertisements.
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All of the given answers are advantages.
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Detailed explanation-1: -Your audience is more likely to trust you if you appeal to their emotions because it makes your brand more relatable. It means that they’re more likely to engage with your brand, resulting in stronger customer loyalty even after you’ve closed the sale.
Detailed explanation-2: -Con: If it is not executed correctly, emotional appeals can push a customer away rather than draw them in. You must be very particular about how each element of the ad will make the customer feel. If the advertisement causes the emotions of anger or guilt, a viewer is less likely to purchase the product.
Detailed explanation-3: -The various types of advertising appeals are rational appeal, musical appeal, sexual appeal, humor appeal, emotional appeal, scarcity appeal, and fear appeal.
Detailed explanation-4: -Rational appeals can be very useful even with emotional subjects, helping target audiences identify the value of a product in an indisputable way.