AP PSYCHOLOGY

Detailed explanation-1: -When someone does something and there is minimal justification for them doing it, this creates more dissonance than if they can explain it through a significant rationale. The dissonance then acts to make them internally justify the action, saying ‘I wanted to do it anyway because I like doing that sort of thing.

Detailed explanation-2: -Cognitive dissonance theory postulates that an underlying psychological tension is created when an individual’s behavior is inconsistent with his or her thoughts and beliefs. This underlying tension then motivates an individual to make an attitude change that would produce consistency between thoughts and behaviors.

Detailed explanation-3: -Examples of cognitive dissonance Eating meat: Some people who view themselves as animal lovers eat meat and may feel discomfort when they think about where their meat comes from. Some researchers refer to this as the “meat paradox.”

Detailed explanation-4: -What is cognitive dissonance in marketing? In marketing, cognitive dissonance relates to consumers’ expectations, feelings about brands and internal logic when deciding to buy something. Marketers try to be aware of potential conflicts or expectations that might affect buying decisions.