AP PSYCHOLOGY

Detailed explanation-1: -Selective exposure is the process through which people avoid or reduce cognitive dissonance by choosing to focus on attitude-congruent information in their environment (Festinger, 1962).

Detailed explanation-2: -What is selective retention? Selective retention is the inclination for people to be more likely to remember information that closely aligns with their needs, beliefs, interests, and values.

Detailed explanation-3: -Examples include: A person may gradually reflect more positively on their time at school as they grow older. A consumer might remember only the positive health benefits of a product they enjoy. People who view a company favorably are likely to focus on the positive its times of trouble.

Detailed explanation-4: -Selective retention means that consumers generally do not remember all the information they see, read, or hear, even minutes after exposure to it.