AP PSYCHOLOGY

Detailed explanation-1: -Scott was one of the first psychologists to apply psychology to advertising, management, and personnel selection. In 1903, Scott published two books: The Theory of Advertising and Psychology of Advertising. They are the first books to describe the use of psychology in the business world.

Detailed explanation-2: -According to Scott, consumer suggestibility was based on three factors: emotion, sympathy, and sentimentality. He believed that advertising was primarily a persuasive tool, rather than an informational device, and that advertising had its effect on consumers in a nearly hypnotic manner.

Detailed explanation-3: -Hugo Munsterberg is often cited as the founding father of I-O psychology. SIOP Past President Frank Landy has written two articles in the Journal of Applied Psychology that cover Munsterberg’s career here and here.

Detailed explanation-4: -Industrial/Organizational (I/O) Psychology: In general, there are six areas of interest in this field. These areas are ergonomics, selection and placement, training and development, organizational development, work-life quality, and organizational development.