PSYCHOLOGYS HISTORY APPROACHES
PSYCHOLOGY AND ITS HISTORY
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Known for Industrial Organizational Psychology (IO).
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First woman in America to receive her PhD under Titchener.
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Known as the “Man of Firsts”. Believed that the mind evolves through different stages (Darwinism of the mind).
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He extended the theory of evolution to machines.
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Detailed explanation-1: -Walter Dill Scott (May 1, 1869 – September 24, 1955) was one of the first applied psychologists. He applied psychology to various business practices such as personnel selection and advertising. Cooksville, Illinois, U.S.
Detailed explanation-2: -Scott was one of the first psychologists to apply psychology to advertising, management, and personnel selection. In 1903, Scott published two books: The Theory of Advertising and Psychology of Advertising. They are the first books to describe the use of psychology in the business world.
Detailed explanation-3: -Throughout his academic career, Scott wrote many books and articles on the subject of psychology in advertising. His most famous are the Psychology of Advertising, Theory of Advertising and the Psychology of Advertising in Theory and Practice. These texts soon became classics in the world of advertising education.
Detailed explanation-4: -Hugo Munsterberg is often cited as the founding father of I-O psychology. SIOP Past President Frank Landy has written two articles in the Journal of Applied Psychology that cover Munsterberg’s career here and here.
Detailed explanation-5: -Technically, Industrial Psychology does not have a single founding father but rather a collection of four men who share equal claim to the title. These men are: Hugo Munsterberg, Walter Dill Scott, Frederick Taylor, and James Cattell.