AP PSYCHOLOGY

Detailed explanation-1: –Social desirability effect: This is when the participant answers or behaves in a way that makes him/her look good to the researcher. This is done to avoid embarrassment or judgement.

Detailed explanation-2: -Perhaps the best known involves the social desirability response bias – the tendency for people to answer self-report questions in ways that portray them in a positive light (Holden & Passey, 2009).

Detailed explanation-3: -Social desirability bias occurs when respondents give answers to questions that they believe will make them look good to others, concealing their true opinions or experiences. This type of research bias often affects studies that focus on sensitive or personal topics, such as politics, drug use, or sexual behaviour.

Detailed explanation-4: -Social desirability can be understood as research participants’ tendency to bias their responses in surveys and experiments in order to appear in a more favorable light (Crowne and Marlowe, 1960).

Detailed explanation-5: -An excellent way to avoid social desirability bias in questionnaires is to keep questions as neutral, unbiased, and non-threatening as possible. This way, your respondent doesn’t feel threatened or embarrassed when answering them.