RESEARCH METHODS THINKING CRITICALLY WITH PSYCHOLOGICAL SCIENCE
PSYCHOLOGY RESEARCH AND ETHICS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Participants may demonstrate conformity to group opinions.
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They are not highly naturalistic.
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They are difficult to manage.
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There is a problem with guaranteeing confidentiality of the responses. Group conversations are very normal in day to day life, so the focus group is considered to be more naturalistic and have higher ecological validity than other forms of interviews.
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Detailed explanation-1: -Limitations of focus groups include the tendency for certain types of socially acceptable opinion to emerge, and for certain types of participant to dominate the research process.
Detailed explanation-2: -One of the features of this method that is not seen as a limitation, however, is that the group interaction reveals the way individuals construct, account for and modify their viewpoints in the context of social relationships.
Detailed explanation-3: -Disadvantage: Not as In-Depth as Other Market Research Compared to individual interviews, focus groups are not as efficient in covering maximum depth on a particular issue.
Detailed explanation-4: -The pros of a focus group include cost effectiveness, body language observation, and deeper engagement with the customers. The cons of a focus group include difficulty in engaging a large group, time-consuming analysis or shy/uncomfortable participants.