AP PSYCHOLOGY

Detailed explanation-1: -By using case studies to support theories, the approach does not use controlled experiments to collect empirical evidence, so is considered far less scientific than other approaches.

Detailed explanation-2: -For the qualitative researcher, there is no single reality, it is subjective and exist only in reference to the observer. Theory is data driven, and emerges as part of the research process, evolving from the data as they are collected.

Detailed explanation-3: -Qualitative research approaches help to define what needs to be studied when there is no theory on the topic and variables are not known (Leedy and Ormrod, 2014), as opposed to quantitative approaches that use theory to generate data.

Detailed explanation-4: -Qualitative Research is primarily subjective in approach as it seeks to understand human behavior and reasons that govern such behavior. Researchers have the tendency to become subjectively immersed in the subject matter in this type of research method.