AP PSYCHOLOGY

Detailed explanation-1: -Survey research is a unique way of gathering information from a large cohort. Advantages of surveys include having a large population and therefore a greater statistical power, the ability to gather large amounts of information and having the availability of validated models.

Detailed explanation-2: -Survey research is a useful and legitimate approach to research that has clear benefits in helping to describe and explore variables and constructs of interest. Survey research, like all research, has the potential for a variety of sources of error, but several strategies exist to reduce the potential for error.

Detailed explanation-3: -Surveys can help gauge the representativeness of individual views and experiences. When done well, surveys provide hard numbers on people’s opinions and behaviors that can be used to make important decisions.

Detailed explanation-4: -A survey method is a process, tool, or technique that you can use to gather information in research by asking questions to a predefined group of people. Typically, it facilitates the exchange of information between the research participants and the person or organization carrying out the research.